General Assembly

Every year, the Jewish Federations of North America (JFNA) hosts a General Assembly (GA) conference where like-minded folks gather to meet and discuss hot Jewish topics. For 2017, the GA was located in L.A., instead of the usual location of Washington D.C. So, it was fitting to theme the conference around the idea of venturing further! The designs and illustrations were inspired by road trips and certain elements of L.A. Design materials varied from branding, illustrations, digital, print and environmental.

Creative Director: Mooki Saltzman

Graphic Designers: Champa Lo & Marcea Decker


Environmental Designs


Stage design

Illustrations were not by me, but by another very talented illustrator. However, I did work backstage during the conference ;P