General Assembly 2018
At our 2017 General Assembly(GA) conference (click here for more details), it was important to showcase our next year's conference by releasing a teaser website of 2018's confernce. This teaser website was to show that the GA would be hosted in Tel Aviv, while promoting not one, but two events of the same importance. This proved to be very challenging because we did not wish to confuse the user with both events living side by side. User testing was conducted where we landed with a clever split screen design that was both simple, engaging and to the point.
Creative director: Mooki Saltzman
Graphic Design: Champa Lo & Marcea Decker