General Assembly 2018

At our 2017 General Assembly(GA) conference (click here for more details), it was important to showcase our next year's conference by releasing a teaser website of 2018's confernce. This teaser website was to show that the GA would be hosted in Tel Aviv, while promoting not one, but two events of the same importance. This proved to be very challenging because we did not wish to confuse the user with both events living side by side. User testing was conducted where we landed with a clever split screen design that was both simple, engaging and to the point.

Please visit full website here

Creative director: Mooki Saltzman

Graphic Design: Champa Lo & Marcea Decker

Tel Aviv & Bauhaus designer go hand and hand, so our inspiration was primary colors and shapes. After many rounds, this became the final logo selection.

Tel Aviv & Bauhaus designer go hand and hand, so our inspiration was primary colors and shapes. After many rounds, this became the final logo selection.

We decided to use still life photography with overlaying shapes to convey the idea of JFNA coming to Tel Aviv and making their mark. Think the above image is a photograph or illustration?

We decided to use still life photography with overlaying shapes to convey the idea of JFNA coming to Tel Aviv and making their mark. Think the above image is a photograph or illustration?

Website, desktop & mobile

GA18_Website.png

See the full site here