Lagos & Hyderabad for Local Guides Connect 2019

Graphic design, illustrations, concept - Champa

The Local Guides Connect 2019 is a large event that brings all Local Guides into one place to celebrate and learn from each other. However, because of its limited space, not every Local Guide can join the big celebration. So the program decided to go to local communities throughout the year in preparation to the big event. This meant, the conference theme and visuals had to also branch out to be more local and specific. For 2019, the concept was to have richer colors that reflected the land, culture, food and clothes of the city.

Special flowers were created per city to help distinguish its uniqueness.

Special lockups were created to show that the local celebrations were still part of Connect Live

City initials were created into pins for attendees to take home and show-off with pride

Illustrations made to be used for event, print and digital assets

All elements came together to create email and social digital assets